Meet The Team


Regular Beans is a highly versatile creative agency with expertise in copywriting, advertising, web design, print production and entertainment. Launched in 2011 by Matt Ragghianti, the agency provides a highly refined creative vision and combines it with with unshakable project management to ensure a successful and memorable project. Regular Beans is proud to bring a wealth of top-flight experience to bear for a wide range of satisfied clients across multiple categories and industries.

Matt Ragghianti – Writer / Producer & Founder


After moving to Los Angeles from Marin County in 1995 to take a job in advertising, Matt somehow fell into the entertainment business and began a career working on a number of films and television shows for such companies as ABC, Imagine Entertainment, Universal Pictures and Miramax.

In 2004 Matt was invited to join the writing staff of the new ABC show LOST, which both the network and the show’s creators guaranteed would be cancelled before its thirteenth episode. LOST won the Emmy®, Golden Globe and Writers Guild Award for Best Drama and went on to become one of the most culturally significant shows in television history.

After writing the script for the hit video game TOMB RAIDER: ANNIVERSARY Matt co-created and wrote the groundbreaking web-series THE RESISTANCE for the Starz Network and Ghost House Pictures, which went on to have its television premiere on the Syfy channel.

While serving as Managing Producer in Creative Partnerships and Innovation for NBC/Universal, Matt wrote and produced award-winning campaigns for clients including Sprint, Honda, Subway, Dodge and many others, reigniting his passion for storytelling through advertising, and leading him to found Regular Beans Inc. in 2011.

Matt is consumed by the creation and sharing of great stories across all media and continues to work on a wide variety of projects for his valued clients. He is a contributing writer for ESCAPE Magazine and a frequent guest lecturer in the MFA Screenwriting and Producing program at UCLA. Matt lives with his wife, Michelle, their two sons, Vincent and Dominic and the world’s laziest pug, “Pluto” in Los Angeles.


Gary Nelson – Partner

Gary has produced and delivered more than 100 top-quality content pieces for the web, from two-minute vignettes on the world’s best restaurants for Zagat, to a series of thirty-second Google ads for some of the internet’s top YouTube channels.

Beginning his career as an editor in theatrical marketing, Gary lent his creative and production talents to the international advertising campaigns for dozens of successful feature films including, Paul Blart – Mall Cop, Strange Wilderness, Pirates of the Caribbean II & III, The Zohan and many others.

Soon after, Gary was enlisted to help drive marketing for some of the world’s leading brands and has produced content for a wealth of satisfied clients such as Timberland, Epson America, Sony, Red Bull and Coors.  His work has garnered more over 20 million combined views… and counting.

A native of Spain, Gary lives in Los Angeles with his wife, Lori and their two daughters, Alex and Nikki.