Founded in 2011 by writer/producer, Matt Ragghianti, Regular Beans delivers storytelling excellence across multiple channels & categories.

About Matt Ragghianti

After moving to Los Angeles from Marin County in 1995 to take a job in advertising, Matt somehow fell into the entertainment business and began a career working on a number of films and TV shows for such companies as ABC, Imagine Entertainment, Universal Pictures & Miramax.

In 2004 Matt was invited to join the writing staff of the new ABC show LOST, which both the network and the show’s creators guaranteed would be cancelled before its thirteenth episode. LOST won the Emmy®, Golden Globe and Writers Guild Award for Best Drama and went on to become one of the most culturally significant shows in television history.

After writing the script for the hit video game TOMB RAIDER: ANNIVERSARY Matt co-created and wrote the groundbreaking web-series THE RESISTANCE for the Starz Network and Ghost House Pictures, which went on to have its television premiere on the Syfy channel.

While serving as Managing Producer in Creative Partnerships and Innovation for NBC/Universal, Matt wrote and produced award-winning campaigns for clients including Sprint, Honda, Subway, Dodge and many others, reigniting his passion for storytelling through advertising, and leading him to found Regular Beans Inc. in 2011.

Matt is consumed by the creation and sharing of great stories across all media and continues to work on a wide variety of projects for his valued clients. He is a contributing writer for ESCAPE Magazine and a frequent guest lecturer in the MFA Screenwriting and Producing program at UCLA.

Matt lives with his wife, Michelle and their two sons, Vincent & Dominic in Los Angeles.

Do we really sell beans?

 

Nope. Not yet, anyway. The real story goes something like this…

Matt Ragghianti’s first job in the entertainment business was being the assistant to an Academy Award-winning movie producer.

Part of his duties included regularly picking up the producer’s children from grammar school and bringing them back to his home, which should help indicate just how glamorous and illustrious a position this actually was.

So, one day, on the way home from school the kids convinced (okay, ordered) Matt to drive thru a local Mexican fast food restaurant for an afternoon snack. In the midst of placing their order, the kids cajoled Matt into asking the man on the other end of the intercom what kind of beans they used in their products. And, after several attempts to get out of it, Matt gave up and did it.

There was a long pause on the other end of the intercom, until, finally, a very confused - and heavily accented - voice responded…

“Umm… just… you know… regular beans.”

The children howled as if these were the funniest words ever spoken and, much to Matt’s dismay, insisted they do this every, single time Matt picked them up moving forward.

Two days later, again in that same drive thru, Matt made himself a promise: If he were ever fortunate enough to have his own company, he would name that company “Regular Beans” to remind himself of where he started.

And the rest, as they say…is history.