Regular Beans was approached by Participant Media about a unique project commissioned by one of their largest clients: Intel

The brand wanted to amplify what it believed to be core message - that technology is for everyone, and that by sharing that technology with the world, we all have a better chance at a better life. Focusing on the enormous struggle girls in the developing world face simply trying to go to school, Regular Beans was given carte blanche to create a Hero Spot to bring attention to the issue, as well as a comprehensive web platform to allow viewers to support this initiative and even to contribute financial assistance to those who might otherwise never have the chance to see what they can learn… and what they can do.

Regular Beans is honored to have participated in this important project.