After committing to a 40 million dollar media buy on the NBC, Sprint delivered a challenge to its marketing partners at the network: The brand wanted to do something different; something that, before that moment, had been considered impossible. And, so… SLOW BURN was born.

The project broke new ground in both product placement and on-air advertising using the HEROES storyline, actors and sets to tell a ten episode serialized story within a story - both on-air and online - featuring Sprint’s then newest device, the Palm Pre. With substantial experience as both a television writer & advertising executive, Matt Ragghianti & Regular Beans were brought aboard to bridge the gap between the showrunners and the network and spent several months serving as Managing Producer across every phase of the project.

During this time Matt was the point of contact for the brand, its creative agency, media agency, the HEROES showrunners as well as the network’s legal and marketing departments and, while there were some very long nights, we believe the results speak for themselves.